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News from 81A.
Articles, updates, and things we think you'd like to know.
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Eighteen81 to 81A: A New Name for What’s Next
After seven years as Eighteen81 Agency, we’re evolving. Meet 81A — a sharper, more focused identity that reflects who we are today: a strategic marketing group serving healthcare, retail, hospitality, and beyond. Same team, same service, new name. Here’s why we made the change and what it means for our clients moving forward.

Evan Hoffbuhr
Apr 172 min read
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The Real Value of Professional Branding (It’s Not Just a Logo)
Professional branding is more than just a logo—it’s the foundation for how your business is perceived, trusted, and remembered. This article explores the strategy, design, and long-term value behind a well-crafted brand identity, and why investing in professional branding can elevate your business far beyond DIY solutions or template-based designs.

81A Team
May 232 min read
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Branding That Builds a Following: Why First Impressions Still Matter
In a world where attention spans are short and competition is everywhere, branding has become more than just a logo or a tagline—it’s...

81A Team
May 52 min read
4


Design Isn’t Decoration—It’s Strategy
Discover how intentional design choices—from layout to typography—impact user perception, shape brand experience, and drive meaningful engagement.

81A Team
May 21 min read
2


Small Agency, Big Results: What It’s Really Like Working with a Lean Marketing Team
A compact, creative team can move faster and dig deeper. Here’s why lean works. When most people think “marketing agency,” they picture...

81A Team
Apr 231 min read
3


Growing a Small Business Is Challenging. Here’s How to Choose a Marketing Partner That Gets It
The right team doesn’t just get the job done — they get you. Running a small business means wearing a lot of hats. One minute you’re...

81A Team
Apr 223 min read
3


In-House Feel, Outsourced Smarts: What It Really Means to Have a Marketing Partner Like 81A
At 81A, we act like an in-house marketing team — just without the overhead. We blend speed, strategy, and responsive communication to deliver the hands-on partnership small and mid-size businesses need. Learn how our hybrid model helps you scale smarter and market more effectively without sacrificing personal service.

81A Team
Apr 202 min read
1


Why Speed Matters: How Quick Turnarounds Drive Better Marketing Results
Fast, strategic marketing creates real momentum. At 81A, our agile workflows and rapid turnaround times give you a competitive edge — helping you capitalize on trends, test ideas, and move faster than the market. Discover why speed (done right) is one of the smartest marketing moves you can make.

81A Team
Apr 203 min read
5


Healthcare Marketing Is Hard — Here’s Why We Keep Doing It
Healthcare marketing demands clarity, empathy, and compliance — and that’s exactly why we do it. At 81A, we help healthcare brands communicate clearly, connect authentically, and grow responsibly in a complex, regulated space. Here’s what makes it challenging, and why we’re all in.

81A Team
Apr 191 min read
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